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Shane Ashby-Roche
Shane is a highly skilled HR professional with over 10 years of experience in leadership development, coaching, and project management.
At The White Company, Shane plays a pivotal role in shaping the company’s culture, building organisational performance and leading the L&D and Communication & Engagement teams. Under his leadership, the company achieved a significant milestone by winning the People Development Team of the Year at the 2024 People in Retail Awards, a testament to their commitment to nurturing talent and investing in employee growth.
His past experience includes working with high-performing teams at organisations like Liberty Ltd and House of Fraser, where he excelled in developing effective training frameworks, change management strategies, and building a culture of learning and inclusivity.
Shane is particularly passionate about illustrating how strong leaders are integral to shaping business direction, championing employee development and succession planning with a core focus on individuals ‘Leadership Shadow’ and promoting inclusive and diverse cultures, through adopting a ‘Purpose First’ philosophy. His ability to blend strategic thinking with a focus on people development has driven measurable success at The White Company and beyond.