Penny Grivea

Penny is a dynamic executive renowned for her transformative leadership in the luxury and lifestyle sectors, with a distinguished career spanning over 25 years.

As the former Managing Director of Rituals, Penny orchestrated the brand’s remarkable growth in the UK & Ireland, expanding its retail presence from 9 to 80 standalone stores and forging strategic partnerships to amplify brand visibility.

Her visionary and personal approach to team development and fostering an entrepreneurial culture led to Rituals’ emergence as a premier well-being brand through innovative marketing campaigns and exceptional customer service initiatives. With a proven track record of driving accelerated growth and profitability, Penny’s strategic acumen and passion for mentorship continue to make her a driving force in the industry as a Non-Executive Director and Board Member of NBCC.

Prior to her tenure at Rituals, Penny held prominent positions at luxury retailers including Folli Follie, Selfridges, and Harrods, further solidifying her expertise in premium brand management and retail strategy.