Olaf Akkerman

Olaf is a member of Microsoft’s UK Senior Leadership Team and leads the Retail & Consumer Goods Industries.

A seasoned leader in the UK tech industry for more than 20 years, Olaf drives a customer first approach and focusses on building inclusive and high performing cultures. Olaf and his team work closely with a diverse set of customers across the sector to enable them to create better and more sustainable outcomes for consumers worldwide.

Olaf has held various senior sales positions at Microsoft, including leading the Media & Telco, and Professional Services industry teams. Prior to this, Olaf was the VP of Sales EMEA for Rackspace where he led several companywide transformation projects, expanded into new markets across Europe, and launched new service offerings that drove significant customer and business impact.

Olaf is passionate about talent development and proud to be the executive sponsor for Microsoft’s Early in Profession program in the UK. In addition, he leverages his professional experience as a passionate volunteer for Pilotlight, which supports multiple UK charities with business advice.