Lee Bagnall

With over 27 years in retail, Lee has led GO Outdoors through a period of transformation, focusing on digital innovation, exceptional customer service, and operational efficiency.

As CEO, he’s been key in driving the brand forward through new store formats, acquisitions and prioritising multi-channel retailing to enhance the customer experience and boost profitability.

Lee has a proven track record in growing businesses and navigating the ever-changing retail landscape. He’s known for building strong teams, collaborating effectively and aligning strategies with overall business goals. His leadership has helped establish GO Outdoors as a global leader in the outdoor retail sector.

Before GO Outdoors, Lee held senior roles at Blacks Leisure Group and other top brands, gaining expertise in multi-site management, communication strategies and driving growth. He’s also active in the industry, serving as a Non-Executive Director at Pennies.