Azmat Ali

Azmat has worked within the Home Improvement sector for more than 27 years, specialising in sales and marketing, 20-years of which have been at Director level.

Azmat pioneered Safestyle’s original route to market generating £2 billion in profitable revenue.

Through his nurturing leadership style and experience in managing teams of more than 1,000 people, colleagues have been developed into high performing and motivated individuals, providing a strong competitive advantage.

Azmat now leads development activities through his role as Strategic Projects Director at the home improvements retailer.

Read Azmat’s interview.