Azmat Ali

Strategic Projects Director
Safestyle UK Plc

Azmat has worked within the Home Improvement sector for more than 27 years, specialising in sales and marketing, 20-years of which have been at Director level.

Azmat pioneered Safestyle’s original route to market generating £2 billion in profitable revenue.

Through his nurturing leadership style and experience in managing teams of more than 1,000 people, colleagues have been developed into high performing and motivated individuals, providing a strong competitive advantage.

Azmat now leads development activities through his role as Strategic Projects Director at the home improvements retailer.

Read Azmat’s interview.


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Venue and contact


London Marriott Hotel, Grosvenor Square, London W1K 6JP United Kingdom

More about the venue


21 September 2023




For sponsorship opportunities:

Karen Howard
T: +44 1276 489626 M:+44 7725 414385
E: [email protected]

Patrick Overall
M:‭+44 7726 877198‬
E: [email protected]


Venue map